Hey, I'm James — a Senior Product Designer in London

6+ years' experience across marketplaces, B2B fintech and agency. Currently at RA, the world's largest electronic music platform, and building Wordwise.

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Resident Advisor

2023 - Present

Resident Advisor (RA) is an online electronic music publication, ticketing platform and global events marketplace. UI and Design Systems owner within the Product Design team, collaboratively deliver features to 6M+ MAUs using agile methodologies. Working across Web, iOS and Android and both B2C platform, ra.co, and B2B offering, RA Pro.

Event listings

Helping users find the right event and increasing conversions by 9%.

PASSWORD PROTECTED 🔒

RA Bumps

Taking promoted event listings from zero to one — from validating without developers, to scaling to a key new revenue stream.

PASSWORD PROTECTED 🔒

Resident Advisor

2023 - Present

Resident Advisor (RA) is a global events marketplace with 6M+ MAUs. I work across web and mobile on both the B2C platform and B2B offering, RA Pro.

Event listings

Helping users find the right event and increasing conversions by 9%.

PASSWORD REQUIRED 🔒

RA Bumps

Taking promoted event listings from zero to one — from validating without developers, to scaling to a key new revenue stream.

PASSWORD REQUIRED 🔒

RA Design System

Modernising a multi-brand, cross-platform design system.

PASSWORD REQUIRED 🔒

RA Pro Microsite

Refining the RA Pro identity and developing the RA Pro microsite.

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Soldo

2021 - 2023

  • $180M Series C enterprise spend management platform, backed by Accel, used by 25K+ organisations. Embedded in onboarding and spend squads with UI and design system focus. Contributed across web, mobile and design systems.

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Manage and track out-of-pocket expenses

Adding out-of-pocket transactions without added complexity.

CASE STUDY WIP 🚧

Mucha Design System

Evolving and documenting Soldo’s Design system.

CASE STUDY WIP 🚧

Ten4

2019 - 2021

Digital product studio founded in 2001. Worked as a UX Designer and Product Designer.

jamesnorton.design

2020 - Present

Freelance design, development and side projects.

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Resident Advisor

2023 - Present

Resident Advisor (RA) is an online electronic music publication, ticketing platform and global events marketplace. UI and Design Systems owner within the Product Design team, collaboratively deliver features to 6M+ MAUs using agile methodologies. Working across Web, iOS and Android and both B2C platform, ra.co, and B2B offering, RA Pro.

Event listings

Helping users find the right event and increasing conversions by 9%.

CASE STUDY 🟢

RA Bumps

Taking promoted event listings from zero to one — from validating without developers, to scaling to a key new revenue stream.

CASE STUDY 🟢

About

I'm James — a Senior Product Designer with 6+ years' experience helping businesses scale with strategic design. I've worked across marketplaces, fintech and agencies, leading projects end-to-end and collaborating closely with product, engineering and growth teams.

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Currently I'm at RA, the world's largest electronic music platform, designing for millions of users across both the consumer marketplace and RA Pro. I balance the needs of fans looking for their next event with promoters managing complex ticketing and financial operations, while leading UI and design systems across web and mobile.

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Previously I worked at Soldo following their Series C, designing complex B2B fintech products, and at Ten4, a digital agency specialising in ticketing, donations and memberships.

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Over time I've learned that to move fast and maintain quality at scale, you need strong systems. That's where I do my best work — bringing together strategy and data with visual craft, design systems and technical understanding to help teams ship the right thing quickly.

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Outside work, you'll find me building Wordwise, an AI-powered Kindle companion, and cycling around London.